THE 112th CHINA FOOD & DRINKS FAIR

     The 112th China Food and Drinks Fair  will be held in Chengdu from mid-March, featuring four main components: "exhibitions, conferences, competitions, and events."

      The China Food and Drinks Fair, which constitutes the "exhibition segment," is scheduled to take place from March 25th to 27th at the Century City and Western China International Expo City. Spanning a total exhibition area of 325,000 square meters, the event will feature nine major exhibition zones and 23 specialized category sections. It is anticipated to attract over 6,600 domestic and international companies from the food, beverage, and related upstream and downstream industries, with an expected footfall exceeding 500,000 visitors.

     The "conference segment" will host two significant events: the "70th Anniversary Theme Event of the National Sugar and Alcohol Fair" and the "CFDF Food and Beverage Industry Development Conference" under the theme "Integration and Innovation, Brewing the Future Together." Additionally, more than 50 professional conferences and forums will be held concurrently with the exhibition, offering valuable opportunities for trend analysis and intellectual exchange among participants.

     In the "competition segment," two major contests will be organized: the "Spring Sugar IDEAS Innovative Product Competition" and the "Spring Sugar Master Mixologist Competition," both focusing on the promotion of new products and technologies.

    The "activity segment" will see the organizing committee collaborating with the Chengdu Municipal Bureau of Exposition, Commerce Bureau, Culture, Radio, Television and Tourism Bureau, as well as various districts and counties, to mobilize the enthusiasm of various market entities. A series of diverse and integrated exhibition-city activities will be promoted throughout Chengdu.

    As the "industry bellwether," this edition of the Sugar and Alcohol Fair will play a pivotal role in propelling the development of the debut economy: it will provide a platform for exhibitors from over 50 countries and regions to showcase new products, brands, and technologies. For the first time, five new sections will be established, including artificial intelligence equipment, international specialty foods, "Belt and Road" fine products, "Hundred Counties, Thousand Products, and Ten Thousand Blessings," and health foods and technology services.

    Moreover, it is noteworthy that the National Sugar and Alcohol Fair will celebrate its 70th anniversary in 2025. Taking this milestone as an opportunity, this year's fair will, for the first time, release the National Sugar and Alcohol Fair theme song and unveil its IP image, continuously enhancing the brand connotation and value of the National Sugar and Alcohol Fair.

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